IT IS NOT JUST ONE THING THAT WE DO THAT MAKES US SO MUCH DIFFERENT

We get asked about our web site most often by other agents. Questions like:
1. Why is our web site so large?
2. Why do we give our clients the information for free?
3. Why do we let our clients go on our site and fill out the “Search for a Home” section and allow them to set up their own searches and receive the MLS data without meeting with them first?
4. How does the “Search for a Home” tool on our web site assist both the buyer and the seller?
5. Why do we tell the people about our Pre-Listing Package on the web site. Other salespeople may want to steal/copy it?
6. Why would we ever provide references (clients/tradespeople) on-line?
7. Why take a chance referring other people to another trade? What if it does not work out?

Internet Marketing
1. The size of the web site, which is 440 pages of copyrighted information, provides a resource of information that clients can preview at their own leisure. The scope of the information came from our Home-buying workshop, the first of its kind, which began back in 1980 and has been updated, as needed, ever since. The workshop was four hours a day for three days and was a tool we used to educate our clients. With the use of technology, we have recreated this information on-line. We believe that the access to the information 24/7/365 is a way of empowering our clients.

2. We have always believed that information is power and we want our clients to have the power. You are a better client if we have educated you about the process, who serves you, and in what capacity.

3. Our clients often want to know what the homes in their neighborhood are selling for. Hence, we allow them to set up search criteria in our “Search for a Home” tool for their own neighborhood. They can use the “pending and sold” section to fill out the form that will personalize their searches so that they can monitor their own home vs. the neighborhood homes sold.

4. Our clients who desire to buy a home can use the same program to locate the most recently listed properties in their areas of interest. We set up the property searches, after the form has been filled out, and expand or contract the search criteria as our clients direct us.

Often times a seller wants the home search information when selling their own home and also wants to look at the market in the area where they will be buying. Again, the “Search for a Home” tool is self-directed by you, our clients.

We monitor these searches (per the MLS) and do so electronically so that we know who is searching and for what. It is against the MLS Rules and Regulations to give out the data without knowing who is receiving it.

Our Maketing Proposal
5. Within the content of our Pre-Listing Package, we set the standard to inform our clients of the information they need need to consider when retaining a Realtor® to sell their home. We then inform our clients, in writing, about the structure of how we manage the transaction so that we can celebrate the close of escrow and begin the relationship. There is no way to short-cut this informative guide to successfully selling your home. You won’t see this anywhere else, as all of our materials are copyrighted. You are getting our “best brains” to work for you! Go here to download the Pre-Listing Package: www.calstarprop.com/prelisting/

As you browse our web site, you will see that under Trophy Homes we are selling a sub-division of 60 custom home sites located at PGA WEST® in La Quinta, California. Without a doubt, this is the best real estate buy in California! You will experience flexibility from a builder unmatched anywhere. For $1.5 - 2 million we offer the finest in lifestyle and construction quality. Each home offers over 4,000+ square feet, 1/2-acre lots, swimming pools, and the finest of finishing touches, located on the “World Famous” PGA WEST Golf Course with unbelievable views of the lakes, fairways, and mountains. Consider that tract homes in Saratoga can cost this much money (with only 1800 square feet on a small lot of 15,000 square feet, and 40 years old) and yet you can’t compare the lifestyle or the weather at all. Remember that we list your current home for sale, set up your new loan package so that you can buy the Summit property, then we sell your existing home in time for you to move into your new Summit home. More information about these Trophy Homes: www.calstarprop.com/summit-homes/

We have property listed for sale that is in Nevada County near Grass Valley and Nevada City. Mountain timber property divided by the wonderful headwaters of the Lower Greenhorn Creek, waterfalls, wildlife, and nature at its best. More information about this property: www.calstarprop.com/nevadacity/

Then look at the listings in Corralitos and Monte Sereno, and you will see that we are listing and selling property all over California. The reason is that we list our clients, not the property. In other words, we are a company based upon relationships vs. transactions. We work for you the client vs. working on the “deal”.

The home in Corralitos is at 130 Las Colinas, Watsonville, CA 95076. More property information: www.calstarprop.com/corralitos/

Financing Is The Key
Most real estate purchases are financed. As consultants in the real estate business, we first ask for a meeting with the clients to set up their financing. We assist you in getting formally approved for the home loan that will determine the new purchase price of your home. Then we can assist you to be better prepared to make an offer without a financing contingency, saving you thousands of dollars. We offer loan programs to meet the buyer’s qualifications:

• If your credit is great, you get the best rates.
• If you have had some credit problems, we still can assist you at different rates and terms.
• If you have had a major set back and need cash quickly, you can be financed, but at a cost.

Look at our web site, www.calstarprop.com, for ideas as to how we can assist you. Call 408-369-2900 and ask for a loan package to be sent to you via mail. Would you like an application and a list of what to bring to an appointment? Just give us your name, fax number or e-mail address and we will get it to you right away. If you would like a loan agent to come to your home to fill out all the paperwork for you, just request a meeting for one of the following appointment times: 9AM, 11:00AM, 1:30PM or 4:30PM Monday through Saturday. On Sundays we rest and play with our families.

On our web site we present many different kinds of loan programs: www.calstarprop.com/loans/
You may be able to relate to a real-life example in our newsletter.

The first step is to begin a relationship with us. Your information and circumstances are confidential and we respect your rights at all times. If we come to your home to originate your loan application we will need to have copies of all required documents, or we will accept your originals and make copies and then return them to you within two days. We will structure the entire loan package based upon your current circumstances and will work to have this loan tailor-made for you.

It is never about rates and fees – It is about relationships. Please read about our Solid Gold Equity Builder Loan or our 100% Home Start Financing Programs. You will soon see that loans are just a tool to help you buy what you desire to own.

Communication
We have an “Automated Response System” that allows us to provide our clients information about our listings and loan programs 24 hours a day year-round.

Suppose that you drive up to one of our competitor's listings and you find no brochures in the box. You call the phone number from the For Sale sign and you only get voice mail. The concern here is that you do not have the information that you want. The seller of that property did not succeed at capturing your attention.

Through our system you can dial 1-800-903-5327 and punch in a code for each listed property. We give you a one-minute message and then fax you the information about the property. This can be done at anytime.

Each of our loan programs and properties, as well as our seminars and services, has a separate code so we are able to send to you the specific information that you have requested.

When you search the current listings on our web site, you will notice that every property flyer has the same high quality format. Each property has the option to take you on a virtual tour, view still pictures or see a slide show presentation. We represent every client to the fullest.

Try the system out and see for yourself just how powerful it can be. Note that we are working for you while our competition is sleeping. Our automated system will page us to allow us to know when someone is accessing the system. We can get right back to the client, if they desire. This serves our sellers as well as our buyers most effectively, wouldn’t you agree?

Outside Training Recommended For Our Staff
6. At California Star Properties, Inc., we recommend that new and experienced Realtors®, Loan Agents and Staff members with our firm attend these training programs:
• Champions Workshops: cost varies, call for info.
• Personal Mastery: $545.00
• Heart Of The Samurai: $3,750
• Advanced Leadership Training: $1,995

These workshops are life changing experiences and are an example of how our staff invests in themselves to become more of a “super servant” than a “super salesperson”. Most of these workshops have nothing to do with sales, unless, of course, you intend to use the training that you will receive in the sales field. You may become better at being a parent, a loving and respectful person, a better manager of others or of yourself. Each person will come away from each workshop with a different experience. And each time you attend, the lessons will be different. No cost to re-audit these opportunity seminars.
More Info:
Klemmer Associates
24 Digital Drive, Suite #1
Novato, CA 94949
By Phone: 415-506-0300
Toll Free: 800-577-5447
By Fax: 415-382-3477
By Email: mastery@klemmer.com

We require that all of our Realtors® and Loan Agents are enrolled in the By Referral Only firm. This training is at a cost of $3,588 for a year. It starts out with a three-day workshop that spans 12 hours per day. Then begins weekly training and management of a pre-determined business plan for action and success. There are quarterly meetings to keep our staff on track. This program coaches our staff 40 weeks a year. Each person will attend 3-4 three-day main events each year.
More info:
By Referral Only, Inc.
3038 Industry Street
Oceanside, CA 92054 USA
Hours of Operation: 7am to 4pm, Pacific Time
Call toll-free: 1-800-950-7325. Gary Cotton is our act Rep. Ext.183
Fax: 1 760-966-2806
Email: mail@byreferralonly.com

As you can see, we spend money to invest in ourselves so as to be better informed to serve you. It is like going to college – an education worth having costs money. This is an investment of about $10,000, not including the travel expenses. We want you to know that we believe that this training is so valuable to our staff that we offer this as a referral moment for you and your firms.

Today you can have a life that is great. How much better would it be if it were fantastic? You may describe your life as full of challenges. How much better would it be if they were viewed as opportunities? You could say that you are unemployed, or perhaps without hope. How much better would it be if you could say that you have direction, education, power, a great attitude, and are excited to follow a structured plan of action?

Business Relationships
7. We are one of the very few firms who publicly list references that you may contact. These references are people who have bought and sold real estate, completed financing of the same, or tradespeople to whom we refer our clients for repair or replacements or to make additions to the properties that our clients own. Most have been with us for more than ten years serving you, our clients, whether you need a second story constructed, new kitchen, bathroom, carpet, paint, a plumber, roofer, pool repaired or pool equipment replaced. On our web site, we advertise the businesses we use and recommend.

Perhaps you need accounting or legal work done for your business or yourself? Bill Oakes (408-252-1800 ext 247) can assist you. Bill is part of a very strong accounting firm (Lanier Madej Genetti and Wheeler) and also provides financial counseling to each of his clients. Bill often travels into corporations and educates the employees about retirement strategies. Attorney, Steven Ink (408-292-8890) works closely with Bill to structure the “Living Trust” to preserve our clients' assets. For real estate, business formation, or a tax attorney we recommend Craig Bassett (408-779-0007). These are independent professionals with whom our clients have had much success. Perhaps you would like to see if your assets are managed to the best of your ability.

Perhaps you need a handyman? Ray Olbricht (408-718-9425) has replaced floors, re-tiled bathrooms, performed minor electrical, heating, plumbing, and sheetrock work, installed sprinkler systems, garage doors, and much more for our clients. He is a great find.

Perhaps you need a contractor for your kitchen, bathrooms, adding a second story to your home, or for work that requires a permit process? We recommend Brian Heggen at Basic Construction (408-360-0257). Brian operates a business and construction services are just the products. You will enjoy the difference.

Our newsletter and web site are created and maintained by Kirsten Burns and Todd Spear. Todd Spear provides Computer Technical Support to our office and to many of our clients. Todd and Kirsten can build your web site as well. Our listing business cards and photo media on CD-ROM and on the web site are by Marlys Clapp. They can be reached through our office at: 408-369-2900, or through email by clicking on their names. They often assist other firms and clients of California Star Properties, Inc.

As you can see, many people play an important part in serving our clients. We have structure and are organized so that we can serve you by providing you with the power to be successful. Hundreds of thousands of dollars and countless hours over three decades have been invested in building these relationships. These tradespeople and professionals will value you the same way: one relationship at a time, based upon referrals, just like at California Star Properties. We work for you and with you. All of these independent firms do not pay us to advertise them to you. We are serving you from our heart.

We at California Star Properties, Inc. are a group of people, like you, who conduct business based upon principles. Our’s starts with a referral. A referral is not by chance, it takes effort and trust to make a referral. For the client it means that our associates and staff have two people that we must serve; we must serve the person whose transaction is in the process period and the client who provides us with the referral. Everything that we do is based upon meeting or exceeding your expectations so that it is easy to get the next referral.

Look for someone to mentor. Teach someone what you know. Give to those around you. We will do everything that we can to personally grow to serve you more effectively.

God Bless, go out and create,

Gary Mountain

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